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2025 Technical Sales Compensation Guide: A Quick Reference

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Base Salary Ranges & OTE (On-Target Earnings)

Entry-Level (0-3 years):

  • Base: $65,000 – $85,000
  • OTE: $90,000 – $130,000

Mid-Level (3-7 years):

  • Base: $85,000 – $120,000
  • OTE: $130,000 – $200,000

Senior Level (7+ years):

  • Base: $120,000 – $160,000
  • OTE: $200,000 – $300,000+

Key Compensation Elements:

  • Base/Variable Split: Typically 60/40 to 70/30
  • Commission accelerators at 100% quota
  • Equity/stock options (particularly in tech)
  • Territory development bonuses
  • Technical certification incentives

Benefits & Perks:

  • Remote work flexibility
  • Home office allowance
  • Technical training budget
  • Vehicle allowance ($600-$800/month)
  • Health insurance
  • Enhanced retirement plans

Industry Variations:

  • High-Tech: Higher base, aggressive commission
  • Industrial: Balanced ratio, long-term incentives
  • Medical: Higher base, regulatory compliance bonuses

Performance Metrics:

  • Revenue achievement
  • Gross margin targets
  • Customer acquisition
  • Solution adoption rates
  • Technical competency
  • Customer satisfaction

Geographic Considerations:

  • Major tech hubs: 15-30% premium
  • Secondary markets: Standard rates
  • Remote roles: Market-adjusted
  • International: Foreign market premiums

Remember: Compensation packages should align with market standards, industry specifics, territory potential, and technical expertise requirements while balancing short and long-term incentives.

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